*Update: I reactivated my Twitter, but much of my thoughts and criticisms on it are still true
So I did something I’ve wanted to do for quite some time and got rid of Twitter!
This June, I made a Twitter account that ended up gaining only 10 followers. Back in the day (circa 2012), it was easy for me to gain a high number of followers (I think I had about 100 when I first made a Twitter).
Nowadays, it’s so incredibly common for bloggers, social media specialists, and digital marketers to say that you need to be active on all social media in order to get more sales, be seen as competent enough to be employed, and show how relevant you are in your industry. They all advocate having the big three social media accounts (Facebook, Twitter, Instagram), but if you can add more (Tumblr, Snapchat, Pinterest, etc.) then that would show that you’re social media-savvy and even better than someone who has only three accounts.
I have a problem with this idea. I find it incredibly exhausting when I have to update three social media accounts with the same information. I also find that Twitter is a complete waste of time because I gain nothing but spam from being on there.
As a new blogger and someone who’s just starting out in the most competitive year yet for bloggers and content creators who also wear many hats (editor, digital marketer, social media manager, graphic designer, SEO analyst, web designer, CEO, etc.), it is incredibly discouraging to keep up with something that I don’t gain any value from, and I don’t want to promote my Twitter account because nobody wants to be sold to and there are already too many people trying to promote their own social media that it comes across as spammy and attention-seeking. Too many people want to be a celebrity on the Internet and everyone wants to gain a follow from everyone. I also don’t think it’s effective to spread myself too thin across three social media accounts because I’d rather focus on setting myself apart from the crowd of bloggers, have more quiet time unplugged, and enjoy my life without the pressure to be active on a social media account that serves no purpose for my long-term goals.
Here are 15 reasons why I deleted my Twitter for good:
Spam and incredibly meaningless comments/conversations
Disingenuous and one-sided relationships (I’m following you only because I think you want to follow me, but if you don’t follow me within the next two weeks, I’ll unfollow you)
I use relevant hashtags, but they aren’t as effective as they were in 2012. I have probably tweeted 100 times and only gained 10 followers.
The same information can easily be posted on Instagram (which I do prefer using)
I prefer to read long blog posts, thoughtful essays, and articles. I also prefer to read short quotes when they’re presented in a visually-appealing manner (hello, Instagram).
So much pressure to be everywhere and be everything to everyone
I have no interest in seeing redundant information that I can get somewhere else
Hate-fueled debates and mass hysteria
Annoying GIFs and trashy, poorly-edited images that aren’t relevant
There’s the pressure to follow the same people three times (Facebook, Instagram, Twitter) just to show that I’m a loyal fan, but I don’t even read their tweets or go to their Facebook page
Relying on Twitter for updates is a lazy practice, and I think that using Instagram Stories is a more engaging and efficient way to keep followers updated
I need to go to bit url every time I want to post a link (for me, this is a small annoyance)
According to Derek Thompson in “The Unbearable Lightness of Tweeting,” only 1% click on links to articles. Just 1% and spending an hour on Twitter trying to look smart and relevant does not justify itself because who really cares about the underdogs when the superstars get all the attention?
I’m the type of person that prefers visiting a writer’s website directly for updates, not Twitter, and I personally believe that you’re a more loyal follower if you visit a few of your favorite writers’ websites instead of mindlessly following a bunch of people you don’t really care about
I am not against companies using Twitter, I just don’t personally find any use for it myself because I have more essential things to do